As in life, not everything is as clear-cut as a square when it comes to geo-mapping; and with dotMailer’s new flexible area selector you can break the mould and discover some real insight about your customers.
Our geo mapping tool shows you where in the world your recipients are opening and reading your campaigns to help you target and follow up more effectively – but that’s nothing new; what is new, you can now shed the restrictions of a square and embrace freeform!
You’re now not limited to just selecting squares: you can create circles and polygons of any shape, which can be re-sized, rotated, re-shaped and moved. Shapes can be accurately dimensioned in either miles or kilometres and the dimensions for each shape are now displayed clearly.
What does all this really mean for your email marketing strategy? You can now select a much more specific area and increase the targeted content, making your campaigns even more relevant to your customers; and of course you can still move contacts into an address book, making it one hell of a tool!